Why You Shouldn’t Put New Roles on Hold
In today’s uncertain marketplace, it might be tempting to simply put all your business costs on hold until 2021 when things seem a bit more ‘normal’ – including recruitment.
Yet it’s actually far more likely that the opposite will happen. Leaving a key role unfilled is one of the most damaging things you can do for your business, even in a pandemic.
Rather than saving money, you may end up costing your business much more revenue than you imagined.
Here, we explore the six reasons why you shouldn’t put recruitment on hold, and the damaging consequences you may be facing by leaving positions unfilled.
#1. IT DOESN’T HAPPEN OVERNIGHT
One of the main reasons not to delay recruitment is the time it takes to find and interview someone with the skills and calibre you need. It’s not an overnight process; yes, lots of people are seeking a new role at the moment, but finding the right person can take time.
When you put a new role on hold, it simply extends the gap in sales, operations, administration, site management, engineering or any other vital areas of your business – which may be deeply harmful to your business in both the short and long term.
#2. IT’S A MISSED OPPORTUNITY
Today’s candidates are probably more career-focussed now than they’ve ever been. The shockwaves of the pandemic experienced by numerous sectors and industries have prompted top-performing candidates to think far more seriously about their careers.
These candidates may be seeking a role with more flexibility or more security, and once they put themselves on the market, businesses who’ve put their recruitment on hold could be missing out.
Don’t assume that the current client-driven market means they’ll be jobhunting for a long time; a lot of savvy businesses – including, potentially, your own competitors – know that some of the best candidates are up for grabs at the moment, and are making the most of that opportunity.
#3. IT COULD COST YOU DEARLY
We’ve already talked about how some businesses may think they’re saving money by putting recruitment on hold. But when mission-critical or important positions are left unfilled, it could ultimately cost a business much more.
If you’ve got a gap in a revenue-generating position like a salesperson, for instance, you’re losing money for every day that role goes unfilled.
If you’re missing a service-led person, that’s going to impact on the experience you deliver to your clients. And if you’re making do without a that much-needed extra engineer in your team, you could be missing out on all sorts of projects.
#4. YOUR COMPETITORS COULD OUTSHINE YOU
Maintaining a competitive edge will always be one of the most important factors in building a successful business; you know that, and your competitors know that.
So if your competitors are moving forward with their recruitment plans and you’re putting yours on hold, they may quickly gain the edge you’ve spent years building.
Firstly, they’ll be able to hit the ground running when things return to normal, as well as being able to work at full capacity right now because they’ve got the right team in place.
Secondly, top candidates are hugely active on social media at the moment; they’re constantly keeping an eye on who’s recruiting and what’s happening in their industry. If you’re not actively promoting new roles at the moment, you’re off their radar.
#5. YOUR CUSTOMERS AND STAFF WILL FEEL IT
The impact of leaving a key role unfilled will be felt by both your customers and your existing staff. You may even have tasked some team members with covering parts of the unfilled role as well as their own, which is ultimately going to lead to reduced employee wellbeing.
Equally, your customers are likely to experience a drop in service levels. We all know that normal service has been severely challenged by the pandemic, but most businesses have been quick to adapt and plug any gaps needed to get things moving more quickly. Don’t be left behind.
#6. THERE’S A REPUTATIONAL IMPACT
It may not seem an obvious one, but there could also be a reputational impact of putting recruitment on hold. If there’s an unfilled position that’s causing other issues in the business, your clients and staff may wonder if there’s something wrong.
They may even question whether you’re facing financial challenges, and this could affect the confidence they have in you as a secure and reliable business.
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